No Pain Often Means No Sale

In one of my previous articles I talked about the power of Pain & Pleasure Selling and how this is unpinned within every human emotion to try to escape pain and get into a state of pleasure.   If you missed this article then do give it a read here:   http://sales-icon.com/2018/11/12/the-innate-human-behaviour-which-influences-every-sale/   Well on this topic of Pain & Pleasure Selling I thought I would use an apt example to emphasise the point.   A couple of years ago before I developed the concept of Pain & Pleasure Selling … Continue reading No Pain Often Means No Sale