Two Quick Objectives for Sales Success

I read an article recently which baffled me. It stated how research suggests that the average person at work, for an eight hour working day, merely works 2 hours and 53 minutes? That’s madness right?


I thought to myself, if I worked that little I’d hardly achieve anything. For me 3 hours would be taken up by one meeting with a customer and then the follow up actions. If I only had three working hours a day then I’m definitely not achieving 3+ meetings, no chance!




I personally sit on the side of ‘the more I put in the more I will get out.’ I mimic the thoughts of Elon Musk whom stated:


Work like Hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40 hour work weeks and you’re putting in 100 hour work weeks, then even if you’re doing the same thing you know that you will achieve in 4 months what it takes them a year to achieve – Elon Musk

There’s truth in this statement!


If you’ve ever read the book Outliers by Malcolm Gladwell, he writes about that fact that it takes 10,000 hours to become an expert at anything. Whether that be a professional pianist, hockey player, accountant, whatever the skill.


This fact lives with me. The reason I became proficient in sales is that I took things to the extreme and challenged myself. If my peers had 10 meetings a month then I had 40, if my peers made 100 calls then I made 500. Why? Well I wanted to get to my 10,000 hours of experience as quickly as possible. The way to do that was more exposure and thus more experience. The more calls I made the more of an expert I became at calling. The more meetings I had the more of an expert I became a meetings. The more closes a made the more expert I became at closing.


Hard work beats talent every time!


The more you put in the more you get out. You reap what you sew. It is the individuals that fully apply themselves that become successful in this world.


So objective 1 – focus on work rate to be successful!


Really put in the graft and the results will follow.


As I have become more experienced though I have also come to realise that being results driven is key to becoming successful too. If an individual focuses solely on the hours they’re going to put in but produces limited results then their efforts are futile.


So objective 2 – become result driven!


Set goals for what you want to achieve today, this week, this month and work your arse off until you achieve them results. If you can combine hard work with results then you’re going to become a superstar within your business.


So be a grafter, work hard and long hours if you must, but always be result driven!

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