Perseverance – The Catalyst to Success in Sales

In this post I’m going to talk about the power of perseverance and reflect on a story that I think of when I feel discontent.


Sales is difficult, the average tenure of a sales representative is 2.6 years, reflective of how hard it can be. The trouble many people have in sales is that they become disillusioned too quickly. Their work rate and attitude starts out so positively but then they begin to waver as time passes by. This is from the constant rejection, knocks and failure we experience on a daily basis, it’s no wonder that many sales people feel defeated earlier on.


The things to remember always is that:

Things don’t come instantly

Sales is all about perseverance. If we can stay true to our cause for the long haul then we will become successful, lead our field and become a sales icon.


So how do we ensure that we always persevere no matter the circumstance?


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Well I personally reflect on a short story which I’m going to share with you. In my opinion it’s the best story for perseverance. I’ve plagiarised this from one of the greats namely Napoleon Hill, the story is ‘Three Feet From Gold’ from the classic book ‘Think and Grow Rich.’


The story starts with a man called R. U. Darby and his uncle whom both had a thirst to become rich in the days of the American gold-rush. They went to work with a shovel in search for their ultimate desire, gold. Weeks of hard labour passed before they were rewarded by the discovery of the lucrative shining ore, it was then that they realised that in order to mine the gold they would need to invest in some machinery. Their will was strong and their goal in sight, their next step was to travel home and gain some investment from family and friends.


After gaining the investment needed the Uncle and Darby went to work on the mine in Colorado, the initial fruits of their labour were very lucrative indeed. Their first goal was to mine enough gold to pay back their family and friends whom had invested in them, after that everything would be profit. Success was almost in sight until they lost the vein of gold ore. Desperately they continued to drill, changing locations day after day to try to find the vein once again and meet their first goal. Sullen and discouraged they put down their tools after a long period of arduous labour to admit defeat, and in an attempt to rekindle some of the money to pay back their investors they sold the machinery to a local junk man for a few hundred dollars.


The junk man listened to their woes, and after they left he used some initiative of his own and hired a mining engineer to come and look at the mine which Darby and his Uncle had been working on. After analysing the fault lines the engineer came to the conclusion that the vein of golden ore would be present just three feet from where the Darbys had stopped drilling, which is exactly where it was found. The junk man ended up taking millions of dollars in ore from the mine because he was intelligent enough to seek expert advice before giving up.


So how do I use this story for perseverance? Well whenever my will is wavering, in times that I find challenging, where I feel like I may give up I recite one thing to myself:


“What if I’m three feet from gold?”


Now on your road to success there are undoubtedly going to be times of hardship, moments where you question yourself and whether what you’re doing is wise. In these moments of uncertainty recite this question to yourself and you’ll find that you can persevere through anything!


I hope this story helps you to overcome your challenges!


Ps – help your peers out, do share or like this article so others can also benefit too!

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